Hi I'm
Osla Jamwal-Fraser

I work as a Consultant in the Lerwick Office in Shetland. My responsibilities include providing advice and business development support to around 400 clients consisting of a combination of farmers, crofters, and sector related businesses. The bulk of our day-to-day work in Lerwick is focused on providing farming businesses with the technical support they need to develop and grow, access support payments and grants, and demonstrate compliance. I also regularly deal with a variety of crofting regulatory work. I grew up in Shetland, and have a strong background in Marketing, Food and Drink, Sustainable Rural Tourism Development and Business diversification. I have worked with our local regional food group and industry facing regional tourism development body.  

Before moving back home in 2020 I lived in Italy for 17 years where I worked as a Technical Translator and Inercultural Business Development Consultant. I worked with a broad portfolio of businesses in Food and Drink, Agritourism, Wine, Cultural Heritage, and Railway Infrastructure and my role was to help businesses attract foreign clients or investment and/or to help them achieve their internationalisation goals. During my time there I also worked as a university lecturer, developing and delivering a three-year BA degree course in Italian-English translation and specialist CPD training for Business Internationalisation in the Food and Drink, Rural Tourism and Wine sectors. I am a qualified sommelier and have a keen interest in the use of quality assurance and provenance schemes as marketing tools to drive rural development.  

Since joining SAC Consulting I have collaborated widely across the organisation participating in a range of research projects with SRUC colleagues, delivering bespoke consultancy for community growing projects in Shetland with SRUC colleagues, and helping to create and deliver articles, events and video content for the Scottish Government’s Farm Advisory Service (FAS).