SRUC

Hi I'm
Kerry Hammond

  • Position: Principal Consultant
  • Location: Craibstone Campus
  • Expertise:
    • Business Management and Finance
    • Food and Drink
    • Natural Economy
    • Climate, Environment and Wildlife
    • Technology

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I am an experienced Principal Consultant at SAC Consulting, part of SRUC, with almost 20 years in food, drink, hospitality, and tourism industries, I love to provide advice and consultancy to a range of businesses across Food & Footprint in the Food & Enterprise team, including diversified rural businesses, land-based tourism operators, food & drink businesses and more. I specialise in operations, strategy, sales, marketing, brand building, communications & PR. The digital platform is a big passion for me, and I love to help rural businesses particularly, to thrive in the digital space.


I am also a C-Suite leadership coach, a learning and training geek, a pitching specialist, and an Advanced Neuro Linguistic Programmer. I love words and want to share with you how you can use them to paint a picture or tell your story.


I am a Carbon Literacy Trainer and lead our current work in Industry delivering our course, Carbon Literacy for Rural Industries . I believe it's vital that every employee at every level of every business is aware, engaged and active in reducing Carbon Footprints, and it's a hugely rewarding part of my job.


Immediately prior to joining SAC Consulting at SRUC, I was in a senior role, for a well-known Scottish Craft Brewer for almost a decade. I have experience as an Operations Manager, Regional Manager, in Brand Strategy and my final role for this employer was in Global Sales and Marketing.


A driven professional, with a passion for Food and Enterprise, and a particular specialism within food, drinks, and tourism, I also enjoy multimedia creation, and am currently the executive producer, producer, and host for a number of Podcasts for the Farm Advisory Service and also for Highlands & Islands Enterprise.
I’m a keen open water swimmer, am obsessed with dachshunds (or sausage dogs), and love to travel to far flung places around the globe, once visiting 52 different countries in one year.


I am a remote worker, and cover the whole of Scotland, including the Islands, England, and Wales.

Areas of expertise and interests

  • Business Management and Finance
  • Food and Drink
  • Natural Economy
  • Climate, Environment and Wildlife
  • Technology

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